Welcome
Nic Howell, deputy editor, NMA
Welcome to the second edition of NMA's Marketing Services Guide. This year's guide is nearly 25% bigger than its predecessor, with more entries per section than before and a new section devoted to web analytics providers.
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Phil Coote, COO, Adviva
The IAB reports that over £2bn was spent on online advertising in the UK in 2006, meaning that it now represents over 11% of all ad revenues. This truly phenomenal growth rate over the last few years has led to an equally impressive increase in the number of agencies, networks and companies looking to capitalise on this expanding market. You would almost think that it's possible to gain revenues and growth just by opening for business.
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Kevin Cornils, CEO, Buy.at
The rapid growth in the affiliate marketing sector has continued from 2006 into 2007 as the increase in spend continues to out-perform most other forms of media. In a recent report, E-consultancy estimated that more than £2.1bn of retail sales were generated through affiliate marketing in 2006 -- that's an increase of nearly 60% on the 2005 number.
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Jeremy Wright, co-founder, Enpocket
Back in 2001, when we launched Enpocket, I remember the first meetings we had with agencies and brands to tell them about the impact they could create in this first 'personal' medium with 160 characters of same-font text. Despite the initial limitations of mobile, the results of the trials in those early days were impressive: on response, branding, propensity to buy, and purchase. However, many were hesitant about how accepting consumers would be of marketing via the medium, and the graphical limitations meant agencies found it hard to see how they could add value and earn money from mobile.
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Paul Yates, MD, Just Search
As a leading provider of web marketing services, Cheshire-based Just Search has built a reputation for delivering on its promises and enhancing the commercial presence of numerous businesses on the internet. Since its inception in 2003, the company has grown to become a major player in internet marketing. By providing its varied client base with a combination of high-quality organic SEO, dedicated PPC campaign management and intelligent web analytics, we've established a business that delivers on its promises and which is now looking ahead to an exciting future.
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